The more people realize the benefits of natural products, the more the demand for such products increases. Increase in demand propels more production and competition; the cosmetics industry is not different at all. Hence the surge in the number of manufacturers that spring up every day makes it more difficult to find a genuine natural skin care company. One really needs to do an intensive research to be able to separate the real ones from those who are fake.

The search becomes easier when you know what you are really looking for; so this article is going to tell you some of the criteria to use in identifying the good natural skincare companies.

3 Important Criteria

#1. Interest of the consumer – The needs and interest of the consumer is their top priority over profit; hence they spend more money on research and development than on flashy advertisements and celebrity endorsements. By doing so, they are able to produce products that cater for the needs of their customers.

#2. Harmful chemicals – A responsible natural skin care company does not use harmful chemicals in their products such as allergens, parabens, fragrances and mineral oil. When you rub any product that contains chemicals or toxins on your skin; it is almost like ‘eating’ toxin because it penetrates through your body into your blood stream. Unfortunately most of the companies in this industry still use one or two harmful ingredients in their skincare products.

#3. All natural ingredients – They do not cut corners, rather they use 100% natural ingredients that are scientifically proven to be effective; they also use high concentrations of the active ingredients in order to enhance the effectiveness of their products.

Although finding a genuine all natural skin care company is not easy, if you do your research well, you will be able to find few of them that are in the market. I found one that is based in New Zealand; it sells its products on the internet and ships worldwide.

This company uses all natural effective ingredient such as Cynergy TK, Nano-Lipobelle HEQ10 and Phytessence Wakame; these active ingredients are used in very high concentration of about 50%.

Their products are also free of harmful chemicals and allergens. For instance while most companies, who use petroleum-based glycerine as humectants because it’s cheaper; this company uses only plant-based glycerine. The resultant effect of using products manufactured by a true natural skin care company is a skin that is healthy, beautiful and youthful.

Visit my website to learn more about this company.

Caroline Igwe is an avid researcher on skin care and she likes sharing information on her research findings; for more information on how to achieve and maintain a healthy, smooth and youthful looking skin, visit her website: http://www.healthy-and-clear-skin-site.com